Make no mistake, the most impressive-looking and product-rich websites will fail to convert visitors into paying customers if the visitors are unable to easily find what they are looking for. A lot of web designers forget that the navigation menu is still the #1 element on your website new visitors…
A New Era in Website Design
Some of our competition claim that Google’s mobile-friendly update on April 21st will be the end to your website as you know it if you don’t upgrade to a responsive design. They say that you will have massive drops in traffic and signal that “the end is nigh!”. While you…
Responsive Design 101
You may have heard that Google is about to start ranking sites based on their abilities to display on smartphones and tablets. We talked about it a few weeks ago here and this post is, technically, a second part to that post. Read the prior post if you haven’t already,…
Big Google Change on the Horizon
It’s official, Google is going to start favoring responsive designs when determining search rankings. In the article, Barry Schwartz at Search Engine Land states that “Google said that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to…
Do You Really Own Your Website?
What exactly happens when you order a domain name, secure a great value web hosting account and ask your web designer to set up your website to showcase your products? Do you know how to manage your web hosting account and your email accounts? Do you have access to edit…
8 Guidelines For Usability Testing
In professional web design circles, the usability testing session has become an essential component of any major project. Similar to focus groups in brand development and product launches, usability testing offers a rare opportunity to receive feedback from the very people the website is aimed at – before it’s too…
10 Reasons Why People Don’t Visit Your Website
Here are ten very good reasons why someone won’t visit, or revisit, your website. A good website engages the user, is usable and it entices them to return again and again. You don’t offer original or unique content It’s important to give your visitors information they can’t find anywhere else.…
Color and Your Website
Of all the forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. It has been often said that the website’s color must coordinate well. But when you surf the net you can see too many websites that have horrible color schemes. Good color is…