Here are ten very good reasons why someone won’t visit, or revisit, your website. A good website engages the user, is usable and it entices them to return again and again.

  1. You don’t offer original or unique content It’s important to give your visitors information they can’t find anywhere else. If you’re the only source for a certain type of information, people will flock to your website.
  2. You’re not giving away anything Most people like to find good deals whether it be a discount or free, but free is always better. Whether its information like a walk-through or explanation of something, a coupon code, or advertising your in-store specials, people will appreciate it and most likely return.
  3. You don’t offer a free contest or sweepstakes It’s a fact, people like to win things. If you can fulfill that need, people will stop by to visit.
  4. You don’t offer a way for them to get in touch Give people a contact form, or at the very least your phone number and/or email address. Have this information readily available in case someone has any questions or wants to learn more.
  5. Unsolicited Pop-Up’s! These suck; most everyone hates pop-ups and Google now penalizes sites that employ these rage-inducing things. There are ways to do this right…
  6. You don’t offer a free affiliate program One of people’s basic needs to survive is money. When you offer them a free opportunity to make money they’ll line up to visit your web site.
  7. Hidden or Buried Information Information wants to be free! Place the most crucial bits of information in a format that speaks to the user. The more important the message, the clearer it should be. These elements should pop-out at the user.
  8. You don’t offer a free online utility When you offer a utility that can solve a problem, people will visit your web site. The utility could be a free auto-responder, e-mail account, search engine submission, etc.
  9. You don’t offer free current information Supply news stories related to your web site. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your web site.
  10. You don’t offer free samples of your product or service Have you ever been to a store and you jumped at the chance to get a free sample of food? This same concept will also attract people to visit your web site.