Of all the forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings.

It has been often said that the website’s color must coordinate well. But when you surf the net you can see too many websites that have horrible color schemes. Good color is essential to the success of a website as color adds interest and flavor. It can be used to highlight important messages and it can draw a visitor’s attention to important elements.

Colors have different effects on people. Certain colors can invoke certain emotions to people and these emotional reactions can affect the image of your company. Anything that can evoke responses in people needs to be looked at carefully when designing your website. There are a few things to consider in choosing the right colors for your site to avoid any mishap.

  • Use colors wisely. Black and white is best used on text and background colors. Black and yellow can also prove to be very good contrast. However, a site done entirely in yellow or black won’t really be appealing.
  • When choosing colors for your background and text, make sure that the colors you choose are contrasting ones. You can use a dark color for text against light color for background. Never use similar colors for your text and background. You should be very careful in contrasting colors as some tend to “vibrate” such as red text on blue background. This can hurt some people’s eye.
  • Simple color choices are often better. When having doubts about your colors you can always use black and white as they are easy to read and does not hurt your website.
  • Avoid using patterned backgrounds because they appear to be noisy and tends to distract your website. Although they may seem pretty and fun, they often prove very hard to read.

Overall, you have to make sure that the colors that you use are pleasing and attractive to the eye. Select colors that best reflect the image that you want to give your visitors. Do not use normal color intensity images as a background behind text. And ensure that you use uniform color on all your pages to create a brand for your site.