It is not only about writing good content, but content that performs in the search results and converts your visitors.
Content is information. Content takes a variety of forms on the web such as: blog posts, social media posts, video and audio recordings, web pages and more.
Understanding the purpose of content the key to producing our high-quality work. Your content must speak directly with a particular audience. Content can be well-written, researched and creatively conceived; but if it isn’t speaking to the intended audience, it’s not doing its job.