Do you want to secure a top ranking in local search engine results?

We’re pretty sure everyone is going to say, “Yes!

A very common SEO practice is to add keywords everywhere and hope your site will skyrocket in rank, but it’s highly frustrating when this “trick” proves nothing. The issue isn’t proper keyword use, density or placement. The problem is the text just doesn’t speak very well to a human. The information has to make sense and appeal to their desires. When people search, the two main components of each entry they see are the Title and Description tags. The Title should clearly explain in a short 65 character sentence what the page is about. The Description should be written to convince the user to click on the link.

In this article, we will focus solely on how a great Title Meta Tag is the one of the largest ranking factors in SEO.

Google Search Result Example
The Title tag is the top item in search results.
Next is the URL followed by the Description. All three should contain your main keywords in some way.

What is the Significance of the Title Tag?

The Title meta tag is the line found in the head element of your web page and is the first things scanned by search engine spiders. The Title Tag is meta tag which is given the most weight by search engines’ algorithms. Most meta tags are visible to the search engine only, but the Title tag is one which is visible to both the search engine and the visitor (in search results – see above image).

A perfectly written Title tag can generate quick and appreciable traffic to your site. In the search results the Title is the emboldened, clickable text in the search results. The more clear and convincing the message is, the more likely the user is going to clickthrough.

Should My Company Name Appear in Title Tag?

To answer this you really have to look at what kind of business you’re running. Here’s some specific guidelines to help you out:

  • If you’re looking to brand your business name, make sure to include your name in the Title tag.
  • If you’re looking to sell your services or products over branding your name, leave your business name out and focus on promoting those services/products.
  • If you’re looking to expand your sales to a specific region or target a specific regional market (local, statewide, nationwide), make sure to talk about your services/products and locale.

Tips for Writing Great Title tags

  • Use relevant keywords in the title tag; this helps rank your site higher in search engine results when someone searches for those keywords.
  • It must read well to a human. Using only keywords will make you sound robotic, it needs to appeal to the reader
  • Keep it short and sweet; you only have 65-70 characters so make it count. Google will truncate all charcters that go past the limit.
  • Do not use repeated keywords and phrases in your title tag because this may be treated as spamming by search engines and they may affect your ranking.
  • Always remember that the Title must be easy to read and understood by a human. Google looks for context along with the right keywords.
  • Do not reuse the same Title on different pages, write unique Titles tags for each page.

Writing relevant and meaningful Title tags is something that can achieve high rankings in search results and lead to more clickthroughs to your site. Combine your Title tag with a well-written Description and you will achieve even better results!

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